Design Principles | Final Compilation
03.02.25 - 17.03.25 / week 1 - week 7
Subhana Salim / 0375936
Design Principles/ Bachelor's of Design (Honours) in Creative Media / Taylor's University
Final Compilation
Subhana Salim / 0375936
Design Principles/ Bachelor's of Design (Honours) in Creative Media / Taylor's University
Final Compilation
TABLE OF CONTENTS
FINAL ARTWORK
Figure. 1 - Final Artwork Task 3
<Subhana Salim_"Suppressive Conformity"_Final Task 3>
Figure. 2 - Final Artwork Task 3 (Embedded)
RATIONALE
One of the main changes I made in the illustration was to move
elements in the composition, simplified the elements and add
text to strengthen the meaning. The main pouring the liquid was
repositioned to the other side. The balance scale was enlarged
and made a significant part of the piece. The man trying to
escape and the man behind him are tied to the lighter scale. The
covered in liquid is lower to emphasize the power imbalance. The
jar with flowers and snake is larger to highlight its symbolism.
I increased the saturation of foreground elements and decreased
it of the background elements to increase contrast.
The piece titled 'Suppressive Conformity' critiques the
oppressive nature of society. The man at the center or the
deviant represents individuals rebelling against the system,
while the man behind him or the enforcer tries to catch him.
Despite the enforcer believing he his right, both are victims to
the oppressive system. The power holder is represented by the
man pouring the liquid onto the heavier scale to show their
overwhelming control while ignoring the injustice. The balance
scale represents the power imbalance. The jar with snake, water
and flowers in it represents the potential for change from
the deviant's act of rebellion.
Contrast is used using color saturation. Gestalt principles such
figure/ground and continuation is used to guide the viewers eye
around the piece. Harmony and unity is achieved through a
cohesive color palette. Movement direct the attention of the
viewer from the enforcer, deviant, to the scale and then to the
rest of the piece. Text was used in the piece to further
reinforce its meaning.
REFLECTIONS
What have I learnt in this module?
This module played a beneficial role in improving my design
skills. This is a basic but core module that teaches the main
principles that create good design. Design principles are the
most necessary foundational knowledge set that is needs to be
learned before anything else. The lectures and the PowerPoint
presentations provided to be were simple and easy to digest. The
task 1 exercise also helped me strengthen what I learned. After
familiarizing myself with design principles, I feel like my
observational and critical thinking skills vastly improved when
it came to my own work as well as others. Composition and flow
are things are prioritize the most while making my
sketches.
What did I enjoy the most?
What did I not enjoy the most?
My most favorite part of doing these assignments has to be
finding artworks for each design principles as I go to put art
of my favorite artists in it. I also had fun choosing the
artwork that I wish to make changes to. My least favorite part
is the writing section of my e-blog. I especially really
disliked writing an in depth analysis of 300-350 words for my
chosen artwork. However, forcing me to sit down and write my
perception of the piece, allowed me to verbalize my ideas and
thoughts, which helped me improve my communication capacity.
What have I learnt about myself through this module?
After taking this module, I mainly learned my tastes in design
and art. I found myself to be more analytical about the
composition of the piece from sketch to finish. I try to break
down the details and structure of other design works to better
understand why I like them. In the process of searching for the
art piece, I came across a new artist and I incredibly enjoy his
work.
What has changed and what has not in my learning journey?
When it came to my thought process, I have noticed myself to
simplify elements and details to make the information as
straightforward as possible. I also find myself focusing on
effective composition and flow. What has not changed, is my
desire to make my design work people focused over background and
text. I tend to frame the composition in a way that leads our
eye towards the main character of the piece.
What are my aspirations?
One of my main aspirations is to improve my design skills, as
much as possible within the given timeframe of my studies. I
would also like to experiment into different styles that I am
not familiar with so I can broaden my skill range. I would also
like to push myself out of my comfort zone more so I can improve
quicker.

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