Minor Project | Final Compilation

24.09.25 - 31.12.25 / week 1 - week 14

Subhana Salim / 0375936 

Minor Project/ Bachelor's of Design (Honours) in Creative Media / Taylor's University 

Final Compilation


TABLE OF CONTENTS

1. Instructions  
2. Important Links
3. Task 1: Presentation Proposal
4. Task 2: Design Protocol
5. Task 3: Final Presentation
6. Reflection 



INSTRUCTIONS

Task 1 : Project Proposal: 
The first task is to come up with innovative ideas based on the chosen project in relation to particular SDG goals. These innovation ideas are organized into a proposal presentation

Task 2: Design Management Protocols
Based on the proposed presentation, each individual group
member needs to produce a detailed design and production plan
for their individual tasks that contributes to the multidisciplinary
group’s proposed total solution. 

Task 3 : Final Presentation
The multidisciplinary group project’s final presentation demonstrates the effectiveness of the proposed design solution in addressing the identified targeted audiences’ need(s), via a new product or service that addresses UNSDGs with 4IR technology enablers.

Task 4: Individual Reflection
Create a self-reflective blog of your design experience and thoughts for this project



IMPORTANT LINKS

TASK 1: PROJECT PROPOSAL

EMPATHY STAGE
Week 1-2:
We were proposed the assignment guidelines of the assignments throughout this module and we also formed groups. Then were given the google sheets for the different projects to choose from. 

Topic chosen:
Cooling the heat, Healing the mind
Team members :
Khansa Raudlatus Syahiidah As-Sajad (0374511) (team leader) - UI/UX 
Erin Samantha Fenner (0381696) - Graphic Design 
Feilycia Joy Kurniawan (0373400) - UI/UX 
Edlin Raihana Binti Mohamad Firdaus (0359096) - Digital Animation
Brendan Fedya (0376283) - UI/UX 
Subhana Salim (0375936) - Entertainment Design 

Project Brief 
Client: Clean Technology Impact Lab 
Client’s name: Dr Praveena Nair Sivasankaran (Praveena.Nair@taylors.edu.my) Cooling the Heat, Healing the Mind (CHHM) 

Project Summary: 
The Cooling the Heat, Healing the Mind (CHHM) project addresses the growing challenge  of heat stress and mental wellbeing among outdoor workers. Rising global temperatures,  intensified by climate change, are creating unsafe working conditions and increasing  psychological strain. 

The SDG goals it aligns with:
SDG 3 (Good Health & Wellbeing) 
SDG 6 (Clean Water & Sanitation) 
SDG 7 (Affordable & Clean Energy) 
SDG 8 (Decent Work & Economic Growth) 
SDG 13 (Climate Action) 

This project invites TDS students to integrate design with innovative solutions in order to come up with sustainable prototypes that could help tackle heat stress. 

Figure 1.1 Project Briefing 

Week 3:
Week 3 was the consultation with our client. We spent the week coming up with questions to ask the interviewer. Consultation was focused on explaining the project brief, expectations for the coming assignment and a Q and A session. This week we were assigned our "Task 1 : Project Proposal" which requires us to come up with innovative ideas which will be presented to the client by week 6. 

Week 4:
Week 4 we started working on the Figjam board for ideation, and mapping out our idea. 


Figure 1.2 Proposed Ideas FigJam

Then all of that was compiled into a docs.


Figure 1.3 Proposed Ideas Docs
Main design ideas we came up with are :
1. Cooling Vest
2. Portable Cooling Patch
3. Cooling infrastructure on site
4. Smart insulated water bottles
5. Electrolyte Supplement
6. Health App
7. Cooling Hat/Sweatbands
8. Promotional material on instagram page
9. Infographic poster with SDG alignment
10.Blueprint style poster of our proposed innovation

Then we began coming up with relevant user personas that fit the criteria of the project 

Figure 1.4 Target Profile suggestion

These were our inclusion and exclusion criteria:-

Inclusion:
Expose to heat 3+ hours in a day
Have felt heat illnesses
Have been in the field for at least 1 year

Exclusion:
Spend daily in indoor areas
New worker/ student
Spend less than an hour outside
Based on this we came up with suggestions for our target user profiles:

Target Profile Ideas
    Construction Workers
    Security
    Gardener
    Food Delivery Drivers
    Agriculture Students
    Tour Guide
    Outdoor Vendors
    Farmers

We eventually brought it down it 3 user personas : Outdoor Workers, Tour Guides and Students
Figure 1.5 The chosen user personas


DEFINE STAGE
Week 5:
After we have understood the eligible targeted audience for our project, we started discussing further on 2 profiles for our research. Initially, we can up with security guards as one of our targeted profile, however, as we tried asking them for interviews, we ended up with 1 rejection and another was due to language barrier. After this, we tries approaching a grab delivery driver, but we got rejected again as he was busy working. 

Thereafter, we consulted this to Miss Wong as we had a change of targeted audience then what we have told her previously. We told her the reason, and she approved, allowing us to continue working on our next step.

Finalized targeted audience:
Figure 1.6 Finalized User Personas
We came up with interview questions that we will be asking our user personas
Figure 1.7 Interview Questions
Figure 1.8 Interview Transcription
Then I began by transcribing Khansa's interview with the interviewee 'Vivi' who is an outdoor vendor and extracted key findings. 
Figure 1.9 Key findings

Week 6:
After all the consultation we did, week 6 was our first task submission where we had to submit a proposal of our project. to present an innovative concept that introduces unique solutions in relation to the United Nations Sustainable Development Goals, UNSDG / Client’s project for the intended target audience. 
We were to conduct user research on our target audience from a human-centered perspective to understand their needs to form insights into their actual problem. The user research consists of interview, observation, or survey to further understand the problem space from the user’s perspective.
Supported by empathy research with analysis reports on product or service functioning and effectiveness, technical advances and obstacles, aesthetics, and enjoyment of design.
The needs you have identified via your target audience research must be met by the suggested solution. All of this data must be shown on a Figjam board (or any other team collaborative white board) and one or more slide presentations.
Required contents for project proposal:

1. Executive Summary
An overview or synopsis that explains the initiative and garners support. The "elevator pitch" is what it is. Explain to the customer why you are taking on this project, what the problem or difficulties are, how you plan to succeed, what success will look like, and how the UNSDGs will be handled.

2. Background
An overview of comparable initiatives in the market or globally. Set the scene and explain why it's time to start working on this project. Demonstrate to the client how previous projects did not live up to expectations.

3. Solving the Problem
Describe the issue you hope to resolve and the reasons you believe it's critical to do so. 

4. Design Thinking Phases
High-level user research and empathy studies were carried out using supporting resources such surveys, interviews, and observations. For the user personas, each student conducts at least one interview with the intended user.
Every interview must include an audio recording (if desired), a consent form, and an audio transcription.

5. Resources (if any)
Tell your client what you need to succeed, which may include funds, supplies, personnel, and 4IR-related technology. 4IR Technologies: (5G mobile networks, 3D printing, 4D or 5D printing, cutting-edge materials etc.). 

6. Budget & Timeline
Produce a schedule for all the deliverables, milestones that once achieved, will let you know that the project is on track.

During the interview part in our project, not all members got to interview 1 people due to the difference in schedules we all have. However, those who did not do the interview were given the task to transcribe the interviews that has been done.

Submitted Task 1 - Project Proposal:

Figure 1.10 Task 1 Proposal
Week 7
In week 7, we took our user profiles that we made and the affinity diagrams based on the answers to our interview and started to prepare our user profiles, Point of View statements, How Might we statements based on the interviews that we did with the students and the vendors and finalizing our ideations as our product.

Our finalized ideations included:
1. A drink supplement that helps with hydration and provided electrolytes to users
2. An inner wear with built cooling pods to combat the heat
3. An app that's compatible with the inner wear for temperature tracking purposes

Week 8
In week 8, we continued working on our slides and finalizing any loose ends to show on our 2nd clientele meeting as it was Self-directed Learning Week. After, we collected the data and came up with a few ideas for our ideation.



TASK 2: DESIGN MANAGEMENT PROTOCOLS


Week 9
   In week 9, we voted on the three ideas we were going to proceed with for the ideation stage. Out of the five options, we decided to propose something wearable, something consumable and an app based ideation. After, we made a few sketches and put them into our presentation slides as well.
Figure 2.1 Voting for proposed ideas

At the same time, we focused on preparing our presentation slides as well doing mock-presentations to check on timing and flow for the actual day.

Week 10

In Week 10, we presented our second-phase presentation and received feedback from Dr.Wong and Dr.Praveena on how we could better focus our ideas for the next phase; prototyping.

We were advised to focus primarily on our wearable ideation; the cooling shirt, and only proceed with the application if there is a need for it. We also took notes on the other groups ideas and how they presented their slides.

This is the proposed slides:
Figure 2.2 Client Briefing Slides

Week 11
This week's consultation mainly talked about the changes about our slides that we need to change.  Dr. Wong gave us feedback on the slides and how it supposed to be fixed such as: adding student information, client information, mention the design thinking process, highlight the most important "How Might We"s and other minor changes to the presentation slides. We came up with a diagram detailing the functionality of the T-shirt

Figure 2.4 Detailed notes on the Feedback

Before making the physical prototype, we bumped into some trouble picking the materials, as we weren't able to find the exact materials we needed. So after discussing with each other, we settled on bamboo mesh fabric as our material. Bamboo mesh is very similar to polyester mesh fabric. The main difference is that bamboo mesh is more lightweight and more cooling which are more beneficial for our project, but the downside is it is less durable comparatively.

Figure 2.5 Detailed notes on the Feedback

Week 12
During class, we showed Dr. Wong our prototyping progress. The actual shirt prototype was still in the process of creation.  Additionally, we showed her our progress for our application. She gave us feedback and told us to make some minor tweaks.

Figure 2.6 Detailed notes on the Feedback

After class, we discussed further regarding our final prototype and what changes we were going to make. Afterwards, we divided the work us between the six of us. Edlin was in-charge of the actual physical shirt prototype, Khansa and Brendan on the the app while Feilycia and me worked on the mascot and shirt design.

I began working on the sketch designs for the mascots. I began by placing references to make a mood board for the logo. We have decided to go with an animal mascots as agreed previously which will be also prevalent in the app. 

Figure 2.7 Mood Board

references I tried to come up with animal suggestions associated with coolness. I eventually chose a polar bear for the logo. 

Figure 2.8 Animal Suggestions

Then I began by sketching the designs.
Figure 2.9 Rough Sketch

I began digitizing the design and used one of the colors from the color palette. I wanted to use blue because the color blue is associated with cooling. 

Figure 2.10 Digitizing Logo

Then based on the logo, Feilycia worked on the T-shirt mockup designs. 
Figure 2.11 T-shirt designs

Then Edlin began working on the T-shirt prototype. 

Figure 2.12 T-shirt prototype

Figure 2.13 Final design board

Week 13:
Brendan and Khansa continued working on improving the application interface while I worked on the advertising poster for our COOLTEEZ. We also started looking for testers for the prototype test.

Figure 2.14 Graphic Poster Cool Teez

Figure 2.15 App Prototype




TASK 3: FINAL PRESENTATION

Week 14
In this week, we focused on finding our testers to test our products. We managed to find four testers; 1 vendor and 3 students. Brendan, Edlin and Khansa did the user testing so Subhana, Feilycia and me transcribed the user testing audio. At the same time, we were working on improving and finalizing our slides.
      
Figure 3.1 App Prototype

I worked on the transcribing one of the interviews taken by Khansa. 
Figure 3.2 Interview transcription

I came up with key findings for the interview for both the app and the prototype 
Figure 3.3 Keyfindings Prototype


Figure 3.4 Keyfindings App

Week 15
The day before our final client presentation, we had a group meeting where we rehearsed our entire presentation flow.

On the actual day, our presentation went smoothly and we received good feedback from the client. We were advised to go for more of a B2B model rather than a B2C model. We were told that this was a feasible idea and we could work with business like CIMB for projects like PPR (Projek Perumahan Rakyat). We received compliments on our presentation style and flow as well.
Figure 3.5 Final Presentation



REFLECTIONS

This module allowed me to have a demo experience of working with clients in the design field. We were talked through a structured format which is relevant when it comes to coming up with feasible and innovative ideas and pitching it to our clients. It allowed us opportunity to use our design knowledge to make actual real world impact. Our client as well as our module lecturer gave us valuable feedback throughout the semester allowing us to properly refine our work. 

Another learning aspect of this module is learning to work together as a group. Through our experience in the project we learned to collaborate, initiate and provide feedback to each other in order to push towards the most productive prototypes. Along with this I learned valuable knowledge of integrating design with technology a field, I am not very well versed in. Overall Minor Project had a impactful effect on me as a future designer.



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