Information Design | Project 1 & 2: Infographic Poster

 30.10.25 - 23.11.25 / week 6 - week 10

Subhana Salim / 0375936 

Information Design/ Bachelor's of Design (Honours) in Creative Media / Taylor's University 

Project 1 & 2: Infographic Poster 


TABLE OF CONTENTS

1. Lectures

2. Instructions  

3. Project 1 & 2: Infographic Poster 

4. Reflection



LECTURERS


Lecture 4: Visual Hierarchies

1. Visual Hierarchy: Visual hierarchy allows an person to know which part of the content is the most important, and how the content is organized. There are different components of visual hierarchy is size, color, shape, distance, proportion and orientation.
2. Color: Color can be used to highlight certain elements over others. It can also be used to identify groups. Finally color is used to elicit certain emotions in the viewer's subconscious.
3. Size: 
4. Alignment: Alignment in visual hierarchy communicates a sense of order by connecting elements spatially. Sometimes a single element may break the establish structure in order to make it stand out from the rest.
5. Shapes: Instead of text, aspects such as icons, geometric shapes can allow for quick and universal communication.
6. Motion: A moving element will carry greater visual weight in a group of stagnant elements. However its use is limited to digital media.

Lecture 5: Information Architecture
1. Manuel Lima’s 9 Directives Manifesto: Manuel Lima’s Information Visualization Manifesto provides a working list that can help provide clarity on what is 'Information Visualization' through 9 directives, which are as follows-
2. Form always follows function: the purpose should always be centered on the explanation
3. Interactivity is Key: Allows for investigation and learning through discovery
4. Cite Your Source: Always disclose where your data originated.
5. The Power of Narrative: Elaborate your information into storytelling to make it more interesting and memorable. 
6. Do Not Glorify Aesthetics: should always be a consequence and never a goal
7. Look for Relevancy: Understand why you are visualizing the information
8. Embrace Time: Time management is one of the key factor to organize and achieve better results for any decision making. 
9. Aspire for Knowledge: A core ability of Information Visualization is to translate information into knowledge. It’s also to facilitate understanding and aid cognition.
10. Avoid Gratuitous Visualizations: should respond as a cognitive filter, an empowered lens of insight, and should never add more noise to the flow.

Lecture 6: Typography in Information Design
The first and most crucial point to take into consideration when choosing infographic fonts is your brand:
1.Make sure your font is legible
2.Experiment with different types of Fonts
3.Find the best combination of fonts
4.Stay consistent with the font chosen
5.Ensure alignment and visual hierarch

Lecture 7: Infographics Storyboard
1. Storyboard:- A storyboard is a graphic depiction or series of sketches, drawings or photographs that lists the major events, shots and actions in a narrative, frequently in chronological order.
2. 7 steps to create an effective storyboard :- 
    a. Step 1: Define your project and objectives
    b. Step 2: Develop your script or narrative
    c. Step 3: Storyboard structure and format
    d. Step 4: Sketch the frames
    e. Step 5: Add annotations and details
    f. Step 6: Review and revise
    g. Step 7: Finalize and share 




INSTRUCTIONS


Project 1 & 2: Infographic Poster:
Project 1: Infographic Poster: This assignment requires you to choose an infographic poster design from the internet and redesign it better using design principles in an A4 size format
Project 2: Minimal animated infographic: This assignment requires animated the previous infographic poster into one static loop animation between 15 to 30secs


PROJECT 1 & 2: INFOGRAPHIC POSTER

Step 1: Finding the Chosen Infographic
Figure 1.1 Reference Image
For my choice, I went with this infographic about AI art. Some of the information is rather scattered with images placed everywhere. There may be hard time for viewers to identity the important elements of the poster. Along with this the poster is in a different dimension from
 A4. 

Step 2: Inspiration 

Figure 1.2 Moodboard

Since the reference infographic was talking about the negative effects of AI art, I was inspired to go for styles that looked very hand drawn. The colors I want to use in my palette I wanted to go for is greens, blacks and yellows. 


Step 3: Sketch
For the sketch I was inspired by combining imagery of TV/electronics with human. I decided to center a drawing of a TV head with a human body. The main title of the infographic 'What is AI Art' will be placed on the television screen. 
Figure 1.3 Traditional Sketch

Step 4: Illustrating
For the making of the poster, I decided to combine Clip studio paint and Adobe Illustrator. The digital illustration was to be done in CSP while the assembling was to be done in Illustrator. I began by sketching out the main character in CSP.
Figure 1.4 Sketching in CSP

Then I gave it lineart and colored it. 
Figure 1.5 Coloring in CSP

Step 5: Assembling
Then I began setting up the poster elements in Illustrator. I first started with placing a green background and then added ink blot texture to make it look more handmade.
Figure 1.6 Adding background and texture

Then I inserted the drawing of the character and placed it in the center.
Figure 1.7 Adding illustration

Then I began adding the first category of text, which is the heading and the description.
Figure 1.8 Adding Text 1

I then added a small box of text in the bottom as a subline text.
Figure 1.9 Adding Text 2

Finally I added all the other categories of information in this infographic.
Figure 1.10 Adding Text 3

Finally I added some tiny details and textures to finish it off.

Figure 1.11 Adding Finishing details

INFOGRAPHIC POSTER

Figure 1.12 Infographic Poster Png


FINAL INFOGRAPHIC POSTER AFTER FEEDBACK
From the final feedback from Mr. Fauzi, he suggested that I move around the text in the poster to is spaced more and bigger first without the hands. After the placement of text is done, then the hand can be placed. He also suggested I change the style of the word 'AI' So it pops from the rest.
Figure 1.13 Final Infographic Poster Png after feedback

Step 6: Animation
For project 2, we were required to change the dimensions and create an animation of the poster to fit the youtube shorts dimensions. 

First I started by adjusting the elements in the poster to fit the new vertical video dimensions. 

Figure 1.14 Changing the dimensions of the Poster

Then I began by creating the keyframes for the animation in the poster. The elements I decided to elements were the arrows, hands, the sparks in the TV, the circles and the letters in the title. 

Figure 1.15 creating keyframes

I planned to do majority of the animation in Photoshop, except for the hands. So I made the key frames without the hands. I imported the keyframes into photoshop and adjusted the timeline

Figure 1.16 Animating on Illustrator


Then I began animating the hands on After effects. To do this I exported the hands layer as a transparent PNG. After exporting the animation from Photoshop, I imported it into After Effects. I began adjusting the animation to 6 seconds by copying and pasting the animated file. 

Figure 1.17 Animating on After Effects


Then I begin by importing the hands. I imported the transparent image of the hand separately so that I can adjust its movement individually. 
Figure 1.18 Importing the hands

Using the transform tool, I adjusted the position and angle of the hands.
Figure 1.19 Adjusting the position and angle of the hands


FINAL ANIMATED POSTER


Figure 1.20 Final Animated poster



REFLECTIONS

This assignment has taught me a lot in terms of composition. Information design focuses on text more than the illustration which is considered just additional elements. One of my main flaws working on this was trying to adjust the illustrative elements and text within the same canvas. I initially felt very tight, with no room for the text to breathe. With the help of Mr. Fauzi's feedback, I was able to edit the elements to improve composition, visual weight and hierarchy. After working on this assignment I was able to better balance text on the image. 

Aside from this, I initially had trouble animating the poster. I also animated the text, which made it incredibly difficult for the poster to be able to be read. According to Mr. Fauzi, he suggested that I only animate on non textual elements to allow for the text to be easily read. Overall this assignment improved my overall skills in visual balance and composition, enabling me to make better infographic posters.


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